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Due to the proliferation of nutritional and culinary information sources on the internet (forums, brand websites, scientific reports, social media, etc.), stakeholders from the food sector are asking questions about online information sharing strategies. More specifically, the numerous technological opportunities complicate managerial decisions regarding the most suitable digital tool depending on the objective sought when sharing information. In order to better understand the values brought by different experiences of digital information exchange, this study aims to build a typology of the informational value of digital content in the food sector. The results show that four categories of objectives (inspiration, creation, awareness, and “bricolage”) can be classified according to two dimensions of values (individual or collective, passive or active). The typology contributes to shedding light on the practices of internet users and the different values generated. Managers can make use of these results to better understand the actions of internet users and offer them adequate solutions to improve user experience.