Speaking and leading innovation to transform the organization of work
Type de matériel :
TexteLangue : français Détails de publication : 2021.
Sujet(s) : Ressources en ligne : Abrégé : The term ‘innovation’ is widely used today in both the private and public sectors. There are multiple definitions. This article focuses on the term ‘innovation’ and its use in the economic field. Innovation in companies materializes in different discourses. Innovation managers are responsible for speaking innovation. The discursive strategies of these professionals then combine semantic appropriations and operations, values and dissemination practices.
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The term ‘innovation’ is widely used today in both the private and public sectors. There are multiple definitions. This article focuses on the term ‘innovation’ and its use in the economic field. Innovation in companies materializes in different discourses. Innovation managers are responsible for speaking innovation. The discursive strategies of these professionals then combine semantic appropriations and operations, values and dissemination practices.
Réseaux sociaux