Campaigning on Facebook: A lexical analysis of political movement publications during the 2017 French presidential campaign
Type de matériel :
TexteLangue : français Détails de publication : 2022.
Sujet(s) : Ressources en ligne : Abrégé : This research analyses the Facebook publications content shared by French political communities during the 2017 presidential campaign. By comparing the modes of appropriation of this social media, our lexical analyses show how Facebook uses converge towards three complementary repertoires of action (a coordination and mobilisation tool, a tool for promoting candidates, and a tool for sharing political programmes). They also highlight how these political communities have ideologically shaped their political communication during this campaign.
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This research analyses the Facebook publications content shared by French political communities during the 2017 presidential campaign. By comparing the modes of appropriation of this social media, our lexical analyses show how Facebook uses converge towards three complementary repertoires of action (a coordination and mobilisation tool, a tool for promoting candidates, and a tool for sharing political programmes). They also highlight how these political communities have ideologically shaped their political communication during this campaign.
Réseaux sociaux