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This article explores the concept of creativity through the lens of artificial intelligence (AI) and its interplay with human creativity. Historically viewed as a uniquely human trait, creativity is being redefined in the era of AI, particularly with advances in deep learning and neural networks. This shift has sparked scientific discussions about AI’s creative capabilities, leading to diverse viewpoints among researchers.The impact of AI on creativity in organisations is significant, particularly in terms of fostering innovation and gaining competitive advantage. Central to this discourse is the question of AI’s inherent creativity and how it interacts synergistically with human creativity. The aim of this study is to juxtapose and understand the creative processes of humans and AI, and to examine how they work together to achieve synergistic creativity. It also aims to assess the future potential and implications of this blended creative dynamic.