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Neozapatismo irrupted onto the Mexican and world stage almost exactly twenty years ago, which, at the time, marred the celebrated beginning of “free trade” with the United States. As an “indigenous” and “anti-capitalist” movement with a masked and highly cultured “Subcommander” as its celebrity spokesperson, and centered around the Zapatista National Liberation Army (EZLN), it has evoked many images but engendered few studies into its concrete relationships with the other groups and persons who share the same place of struggle each day in Chiapas. At a time when the fascination with the EZLN has faded, Maya Collombon offers her analysis.