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In most countries in the liberal world and especially in the new economies freed from the constraints of collective or state ownership, media landscapes were the first to “pay the price” of the transformations that have taken place in the media sphere.For the Algerian communication market in general, and that of the press in particular, a first stage spanning the 1990s was marked by what is usually known as the “intellectual adventure,” especially in the written press and advertising, as well as in audiovisual production. Very quickly, however, a few private newspapers achieved a certain success thanks to the disinterested help of private companies. This led to a process passing from the “infiltration” to the “appropriation” of a large part of the capital of media or press companies through the redemption of shares or through increasing capital in order to secure the majority of shares.A second stage from the end of the 1990s to the end of the 2000s would coincide with an even broader liberalization of the national economy. This was the phase of the acceleration of the appropriation of all of the capital of existing companies.Between the end of the 2000s and the present day, a third stage began: the “neoliberalization” of the national economy on an even broader scale than before. It is characterized by a stronger presence of entrepreneurs linked, directly or indirectly, to the established power and pursuing an “investment strategy” with their capital. On the eve of Bouteflika’s third presidential term, the audiovisual landscape had just been invaded by a multitude of Algerian-content channels whose headquarters were located abroad.The major problem was not the very existence of these media outlets, but the fact that they were mostly funded by the Algerian informal sector, itself run by businessmen and industrialists, based in Algeria or abroad, sometimes linked to political movements or to the personalities of high civil or military administration.