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The individual produced by neoliberal governance ought to be identified as a “dividual”, set in tensions by a turbulence of heterogeneous tendencies, divided between them in his relation to himself. Because of the emergency and attentional overload to which he is exposed, intuition often substitutes for deliberate choice. Techniques of priming are addressed to such dividuals, in their attempt to restructure our behaviors along neoliberal injunctions. How can one identify immanent forms of counter-ontopower in such a situation? How can one help the emergence of a politics of dividualism? An activist catalysis may pave the way for an affective art of politics.