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The article underlines the “historical” vitality of the Kenyan media. The economic weight of this sector is due to a long tradition of private press that survived under a single party state. The liberalization of the 1990s made criticism of the regime possible but did not fundamentally alter the media landscape. Broadcasting was liberalized later; this explains the current dynamism of television and radio. The Nation Media Group is becoming a leading entity in a scene that aims to concentrate on and expand into the East African market.