64

The concept of university social responsibility (USR) refers to carrying out the mission of the university within the framework of ethical standards, support for the community, and respect for human beings and the environment. Transitioning to a USR-aware approach involves a variety of measures. The university must not only provide professional training, but also instill ethical principles in its students, enabling them to behave as good citizens and contribute to solving problems in the community. This project aims to explain the causal relationship between university selection and the communication of USR practices on institutional sites, as well as examining the mediating role of reputation in this relationship.