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In a knowledge society, information management has become a source of performance and innovation that can increase the competitive advantage of companies. Initially only used by high-tech industries, data management technologies now abound in all sectors. Social landlords are no exception to this need to optimize the management of information relating to real estate data. In this study, Val Touraine Habitat’s strategy for managing real estate data is seriously questioned, in light of their ambition to set up a BIM (Building Information Modeling) as a guarantee of the optimization of performance, productivity, and the service provided to all customers. This study will explore the opportunity of transposing the data management strategy developed by industries to social landlords, for the purpose of optimizing their performance. To this end, we will introduce Val Touraine Habitat, present our theoretical and methodological framework and epistemological positioning, and then discuss the optimization of data management with a view to improving performance.