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The place of the media in the political system in recent years has undoubtedly contributed to the strengthening of their dimension as a countervailing power and has increased their role in political debate. While the various powers have integrated communication in their operationasl strategies, information can still make an independent intrusion and disrupt pre-established plans. With the emergence of the internet and social networks, a fifth power has emerged which threatens the importance of information. In this context, the media can launch into a ruthless and useless competition or, instead, establish their particular role in the public space thanks to the meticulousness of their work.