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After the collapse of the military junta in 1974, a new political-administrative system was introduced in Greece. The period of reforms included new state policies of cultural decentralization, which advanced public action. This article attempts an analysis of the dual process of territorialization and institutionalization of cultural policies that was put forward during this period in Greece. First, the article discusses the ways that local cultural action was structured and associated, through contracting, with the management of renewed forms of coordination of collective action between the State and municipalities. Subsequently, starting in 2006, the reorganization of territorial public action was based on the merging of municipal cultural structures. In this respect, we propose a redefinition of the role of the key figures in local cultural action by focusing on the analysis of the institutional path of the Municipal enterprises for cultural development.