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‪This contribution is part of the field of public diplomacy in a context of internationalisation and digitalisation of information. It deals with the case of the French version of the online media AJ+. More specifically, we will try to answer the following question: In what way does AJ+ French extend the media experiences of its colleagues of the Al Jazeera Media Network group and what content does it produce? To do so, we rely both on the analysis of a set of videos produced and broadcasted by this media and on a series of comprehensive interviews with journalists who have worked in the editorial office of AJ+ French in Doha. The answers to these questions will allow us to grasp the complexities that run through the media of public diplomacy in the digital age and of which AJ+ French is symptomatic.‪