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The role of social media affordances in promoting far-right discourses in the RT France’s comment space on YouTube

Par : Type de matériel : TexteTexteLangue : français Détails de publication : 2024. Sujet(s) : Ressources en ligne : Abrégé : ‪RT France is the French-language branch of Russia Today, a transnational television channel funded by the Russian state and considered to be a tool of Russian public diplomacy. Launched in 2017, it gathered more than a million subscribers on YouTube, before being banned in the European Union following the war between Russia and Ukraine. This study aims to demonstrate, through a qualitative analysis of RT France’s 15 most popular YouTube videos’ comments, collected in July 2021, the dynamics of far-right counter-publics within the vocal minority of RT’s audiences. While RT’s history and alternative positioning draw these counter-publics to RT’s content, it is YouTube’s architecture that helps them consolidate and promote their ideas and reach wider audiences, namely through social media affordances of association and metavoicing.‪
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‪RT France is the French-language branch of Russia Today, a transnational television channel funded by the Russian state and considered to be a tool of Russian public diplomacy. Launched in 2017, it gathered more than a million subscribers on YouTube, before being banned in the European Union following the war between Russia and Ukraine. This study aims to demonstrate, through a qualitative analysis of RT France’s 15 most popular YouTube videos’ comments, collected in July 2021, the dynamics of far-right counter-publics within the vocal minority of RT’s audiences. While RT’s history and alternative positioning draw these counter-publics to RT’s content, it is YouTube’s architecture that helps them consolidate and promote their ideas and reach wider audiences, namely through social media affordances of association and metavoicing.‪

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