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This article presents the findings of a qualitative study carried out in Italy among delivery riders working for food delivery platforms, as well as trade union actors. Attention was focussed on two groups of delivery workers: members of a traditional union organisation, the Confederazione Generale Italiana del Lavoro (CGIL, General Italian Labour Confederation) and those active in the self-organised collective Riders Union Bologne (RUB). Following an analysis of the effects of the functioning of the platforms on the ways in which the workers perceive, analyse and even criticize their work, this article joins the debate on the revival of unionism by presenting the strategies deployed locally by Italian activists and union members.