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The Samsung group represents the Chaebol archetype. Its success dates back to the end of the Korean War, it has known since a vigorous expansion, brought by both exports and the national market. The progress of exploitation charges was checked, while creating a growing number of jobs and investing massively. Internal growth was always preferred, with 50 % of self-financed invests. Thanks to the explosion of R&D, to an imitation logic an innovation strategy was substituted. The firm knew a vigorous progress of benefits, what allowed preserving financial balance and independence. Increasing margins allowed a quick growth of distributed benefits without sacrificing self-financing. In 1986 a high margin rate and a high profitability rate show the high degree of competitivity of the group.