Does the grammatical gender of the article preceding “Covid-19” affect how seriously it is perceived? The impact of the grammatical gender assigned to Covid-19 on how the virus is perceived and on the protective measures taken to avoid contracting it
Type de matériel :
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At first glance, debates about the gender of the definite article that should precede the term Covid-19 seem to be more about grammatical and linguistic considerations. Nevertheless, following recent work (Farrow et al. 2018) inviting a closer look at words as levers for influencing human perceptions and behaviors, we conducted an experimental test in France regarding whether the choice of the article preceding the term “Covid-19” could have contributed to more effective public policies. The results show that this seemingly innocuous choice is not innocuous at all, and suggest that, in the context of a strategy to combat the spread of the virus, the masculine article might have been more suitable.
Réseaux sociaux