The strategic role of the prescribing chef in gastronomic tourism: the case of local products
Type de matériel :
TexteLangue : français Détails de publication : 2020.
Sujet(s) : Ressources en ligne : Abrégé : Gastronomic tourism benefits local products, but taking advantage of this form of promotion is difficult for producers. The influence of the starred chef’s prescription by a collaboration with the producer on the customer’s commitment is analyzed in order to develop new business models. This depends on the form of the prescription, on the nature of the product and on the chef’s pedagogy to customers. A co-prescription enriches the value proposition and reinforces commitment to the act of purchase.
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Gastronomic tourism benefits local products, but taking advantage of this form of promotion is difficult for producers. The influence of the starred chef’s prescription by a collaboration with the producer on the customer’s commitment is analyzed in order to develop new business models. This depends on the form of the prescription, on the nature of the product and on the chef’s pedagogy to customers. A co-prescription enriches the value proposition and reinforces commitment to the act of purchase.
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