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The nexus of individual and entrepreneurial opportunity is a complex social process involving a wide range of different actors. The mobilization of the Strong Structuration Theory allows researchers to have a broad vision of this social process in order to develop a complete analysis of the nature of an entrepreneurial opportunity, to comprehensively analyse the relevant structures and to understand how these are modified through the actions of an entrepreneur. This paper presents the study of the creation of a new airline. We provide an answer to the puzzle of entrepreneurial theory proposing a theoretical framework that exceeds the dichotomy between discovery and creation approaches in order to understand the nexus of individual and opportunity as a cycle of structuration.