Influence of the knowledge of the organic label on the intent to purchase of the consumer: mediating role of trust
Type de matériel :
TexteLangue : français Détails de publication : 2022.
Sujet(s) : Ressources en ligne : Abrégé : The purpose of this article is to analyze the relationship between the knowledge of the organic labels and the customer’s purchase intention by taking into account the mediating effect of trust. The results through the Hayes (2018) PROCESS macro under SPSS showed that, the trust plays the mediating role between the customer’s knowledge of organic labels and their purchase intention. The managerial implications and futures directions are discussed at the end of the article.
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The purpose of this article is to analyze the relationship between the knowledge of the organic labels and the customer’s purchase intention by taking into account the mediating effect of trust. The results through the Hayes (2018) PROCESS macro under SPSS showed that, the trust plays the mediating role between the customer’s knowledge of organic labels and their purchase intention. The managerial implications and futures directions are discussed at the end of the article.
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