Franchisor-franchisee relationship and performance: narrative synthesis and perspectives
Type de matériel :
TexteLangue : français Détails de publication : 2023.
Sujet(s) : Ressources en ligne : Abrégé : The links between the quality of the franchise relationship and franchise performance has generated more than 40 empirical contributions between 2009 and 2020. Based on a triptych describing the franchise relationship as “a contractual relationship, a business relationship and an intuitu personae relationship”, we propose a narrative synthesis of this corpus. The contribution is twofold: to give meaning to this literature and to propose a series of research perspectives.
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The links between the quality of the franchise relationship and franchise performance has generated more than 40 empirical contributions between 2009 and 2020. Based on a triptych describing the franchise relationship as “a contractual relationship, a business relationship and an intuitu personae relationship”, we propose a narrative synthesis of this corpus. The contribution is twofold: to give meaning to this literature and to propose a series of research perspectives.
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