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At the heart of the cultural sphere, fashionable clothing has become an object of choice for communication on social media. This article analyses the evolution of this specialized form of information and its prescription through the leading fashion magazine Vogue’s communication strategies. It details the ways in which fashion information is shared by the magazine’s French edition on Instagram. The author also investigates the platform’s continued influence within the fashion ecosystem through a semiotic-communications study of a body of posts and other digital or print Vogue publications. The article further examines the structural evolution of this recognized media platform and the transition from Vogue France to Vogue Paris.