Providing Bank Credit: From Noble Task to Chore
Type de matériel :
TexteLangue : français Détails de publication : 2012.
Sujet(s) : Ressources en ligne : Abrégé : French retail banking has only recently undergone a “commercial shift”. Nonetheless, multiple registers of interactions remain between customers and bank employees. This paper empirically distinguishes four distinct registers: the seller, the counselor, the judge and the saviour. This article focuses on interactions surrounding credit and demonstrates that banking cannot be purely commercial. In fact, credits are quite special products for sale. While selling them, bank employees are forced to assess their customers.
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French retail banking has only recently undergone a “commercial shift”. Nonetheless, multiple registers of interactions remain between customers and bank employees. This paper empirically distinguishes four distinct registers: the seller, the counselor, the judge and the saviour. This article focuses on interactions surrounding credit and demonstrates that banking cannot be purely commercial. In fact, credits are quite special products for sale. While selling them, bank employees are forced to assess their customers.
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