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There is no doubt that football today has an economic dimension. This article shows that this dimension is not a matter of a recent and inevitable intrusion of financial forces that may undermine the sport, but that commercial investments in football, on the contrary, remain subject to the specific logic of this sport. Far from being reducible to a purely economic interpretation, the field of European football is intelligible only if one brings to light the symbolic struggles and social issues that run through it, and explain the prevalence of “sports logic” in its structure.