The specialised language of fashion draws theresearch interest of linguists and semioticiansas well as communication experts and fashionhistorians. This volume contributes to advancingthe knowledge of crucial aspects in thelanguage of fashion that still need deep investigation.It brings together contributions thatshed light on the morphological, lexical, pragmatic,and cultural aspects of the language offashion, without ignoring cognitive and semioticphenomena. The diversity of topics and perspectivesof the chapters presented here testifiesto the variety and vitality of scientificresearch in the complex and multifaceted languageof fashion.