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This paper analyzes Dame Anita Roddick as a pioneering and often marginalized “ethical, eco-feminist, green capitalist.” My main question is where does philanthropy begin for Roddick? Does it begin with the encounter with alterity (including the Other in one’s brand values)? Is it possible to argue that self-professed green companies, as hers has claimed to be, are inherently philanthropic? If we define philanthropy as “caring for others” then ecological concerns that involve saving us all and saving the planet must also merit the honorific philanthropic title.