The values of Generation Y and their implications for management
Type de matériel :
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In a context marked by the decline of extrinsic values in favor of intrinsic values (Ester, Braun, & Vinken 2006; Riffault & Tchernia 2002; Tchernia 2005), it seems fundamental to pay attention to what the subject experiences internally: his/her values. In France, no management research has studied the values of Generation Y. Our approach is qualitative and exploratory in nature. A diverted projective technique (the letter to a friend) is proposed to twenty undergraduate students (Bac+1) belonging to Generation Y (born between 1985 and 1996). The aim is to identify their individual, organizational, and well-being values. At the theoretical level, the results show that Generation Y develops a particular motivation, to the detriment of organizational socialization and in favor of professional insertion. At the managerial level, the results nuance many of the stereotypes associated with Generation Y.
Réseaux sociaux