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Many international bureaucracies give policy advice to national administrative units. Why is the advice given by some international bureaucracies more influential than the recommendations of others? We argue that targeting advice to member states through national embeddedness and country-tailored research increases the influence of policy advice. Subsequently, we test how these characteristics shape the relative influence of 15 international bureaucracies’ advice in four financial policy areas through a global survey of national administrations from more than 80 countries. Our findings support arguments that global blueprints need to be adapted and translated to become meaningful for country-level work. Points for practitionersNational administrations are advised by an increasing number of international bureaucracies, and they cannot listen to all of this advice. Whereas some international bureaucracies give ‘one-size-fits-all’ recommendations to rather diverse countries, others cater their recommendations to the national audience. Investigating financial policy recommendations, we find that national embeddedness and country-tailored advice render international bureaucracies more influential.