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Major sporting events have been growing rapidly and have become bigger and bigger. For most of the organizers and their partners the principle of “bigger is better” has become the reference toward which we must strive. This paper proposes different solutions allowing sporting events to be more sustainable, particularly in terms of their ecological and financial footprint while maintaining or even increasing their value. Firstly, it presents a new typology of sporting events that breaks with the notion of size. This typology is then related to the events’ main stakeholders’ interests. The article concludes by presenting event-centred strategies, which can serve the best interests of all stakeholders in relation to the type of event.