Image de Google Jackets
Vue normale Vue MARC vue ISBD

The Meta-Need Molecule. Enabling emergent entrepreneurs to understand multifaceted needs

Par : Contributeur(s) : Type de matériel : TexteTexteLangue : français Détails de publication : 2022. Sujet(s) : Ressources en ligne : Abrégé : Today’s consumers are faced with an overwhelming abundance of choice, which is why they are less likely to be loyal to products or services that fail to meet their expectations. Their needs are increasingly multifaceted, and we propose the concept of a “meta-need” to describe them. By revisiting the matrix developed by M.A. Max-Neef, the article aims to analyze the components of “meta-need” and how to identify them. Our goal is to offer entrepreneurs avenues to help them create products and services that best satisfy their customers’ needs.
Tags de cette bibliothèque : Pas de tags pour ce titre. Connectez-vous pour ajouter des tags.
Evaluations
    Classement moyen : 0.0 (0 votes)
Nous n'avons pas d'exemplaire de ce document

15

Today’s consumers are faced with an overwhelming abundance of choice, which is why they are less likely to be loyal to products or services that fail to meet their expectations. Their needs are increasingly multifaceted, and we propose the concept of a “meta-need” to describe them. By revisiting the matrix developed by M.A. Max-Neef, the article aims to analyze the components of “meta-need” and how to identify them. Our goal is to offer entrepreneurs avenues to help them create products and services that best satisfy their customers’ needs.

PLUDOC

PLUDOC est la plateforme unique et centralisée de gestion des bibliothèques physiques et numériques de Guinée administré par le CEDUST. Elle est la plus grande base de données de ressources documentaires pour les Étudiants, Enseignants chercheurs et Chercheurs de Guinée.

Adresse

627 919 101/664 919 101

25 boulevard du commerce
Kaloum, Conakry, Guinée

Réseaux sociaux

Powered by Netsen Group @ 2025