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Opening the year 2023, which is emerging with worrying question marks as the global situation seems uncertain on marketing issues, allows us to refocus on one of the management issues that La RSG had not dealt with for several years. Not that marketing was excluded from our publications, but at no time did the studies presented to us or the contributions submitted to us allow us to devote an entire issue to this subject!This is why this number 319, of the oldest French-language management journal, intends to continue far from the seraglios and other connivances, to bring out young African research, North American contributions, novelties from Asia and the Arabian Peninsula without forgetting of course the French and European contribution.It is also not for nothing that rare, even unique among management research journals, we intend to belong to the French press and to respect its standards and obligations. Our participation in the Board of Directors of the Council for Journalistic Ethics and Mediation, the recommendation of which we would like to publish here for “the treatment of scientific questions” (page 91) is the sign of our attachment to the ethics of publication and the research!Marketing in all its states, which constitutes the only file of seven articles in this issue, obeys this logic of regional diversities, of the different conceptual approaches around the rule of the “4 Ps”: Product Policy, Price, Placement, Advertising and is part of a post-covid economy.