30

Cognitive rent brings a competitive advantage to companies, provided they know how to take full advantage of it. In reality, however, companies find it difficult to do so, due to the way in which they assign value to knowledge within the organization. On the one hand, results produced by theoretical modeling are too general and therefore abstract. On the other, assigning value to empirical knowledge undervalues other aspects of the cognitive rent. This article therefore uses abductive reasoning to propose a more optimal methodology for harnessing organizations’ cognitive rent potential, one which incorporates a constant dialogue between the consistency of theoretical models and the practicality of empirical solutions.