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Fashion seems to be the locale where women are particularly fetishized, in that they are passively transformed into the phallic icon of male desires. Yet, far from shunning this alienation, women often seem to become addicted to fashion, spending a lot of time and money on it. It would seem that they enjoy it as if clothes assumed the value of a fetish rather than being simple means of seduction. This paper questions Freud’s refusal to admit to a feminine fetishism, which Lacan reasserted. Some contemporary artists might lead us to a feminine fetishism that is only phallic: a true conceptual aberration.