39

In an effort to gather and apprehend the meaning(s) of responsibility in the practice of “ordinary’’ graphic designers, we organized a series of four group interviews, which led to a twofold analysis. First, we examined a synthesis of each group discussion in order to identify the designers' understanding of responsibility as a concept. Second, individual discourses were compared across groups, seeking out similarities and differences in perspectives. This bipartite approach revealed that responsibility is understood as a value that binds designers to a network of stakes and stakeholders. Although this network is the product of individual experience, three “types” of networks, or moral models, were observable in this study, all sharing what appears to be a common core.