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The radio is deeply connected to daily life of an epoch in which mass communication has extended itself to the sensitive density of sound and to the significant power of messages that search a distinctive element in the immediacy. ‘Hot medium’ in McLuhans’s expression, radio corresponds not only to a sophisticated technique for live information broadcasting, but also or mainly to an art with a language that has as much of rationality as it has of emotion. Trying to produce portraits of reality without images, radio shapes, in the word in particular and in the sound in general, the power of constituting actuality. On the other hand, by concentrating all imaginative vivacity in only one sense, radio discourse tries to be seductive and attractive. Well, it is in radio’s nature to be emotive, passionate and poignant. This is why radio is connected to the imaginary of many generations, not only in terms of information diffusion, but also in what concerns a particular aesthetical experience.