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This work is inspired by the observation that an increasing number of cities compete to seize the opportunity to host events in general, especially those that are defined in the literature as mega-events. The work aims to find possible answers to the question of the link that binds the fate of the events, especially major events, with that of the city. This work also seeks to highlight a particular case of the mega-event, the International Exhibition in Rome in 1911, little known in the literature. The choice of case study arises from the fact that, on the one hand, it identifies a particular event, that of the international exhibition in Rome, which took place at an equally specific point in time, the fiftieth anniversary of Italian unification; while on the other hand it relates to the city of Rome itself, which hosted the first major event, and which may be taken as a typical and emblematic example for describing and understanding the exhibitions that, in this case, it helped to design.