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Health education among children and adolescents tends to be more effective if the objectives are shared, supported and promoted by parents. Professionals and policy-makers are therefore keen to promote the active involvement of parents. However, they face the same challenge : how to get parents involved. To address this issue, we need to examine parents’ concerns and expectations directly. Professionals will need to adapt the proposed responses to the identified needs. This approach is a basic methodological and ethical principle in health education and requires the ability to change perceptions and practices while taking into account public expectations.