87

Introduction: The financial difficulties encountered by Martinique hospitals has led to restructuring of the territory’s medical project with the merger of three healthcare facilities. These new constraints impacting the work environment with organizational consequences in services.Methods: A management experiment was attempted in a geriatric day care hospital based on the use of health promotion concepts. After an overview of the unit’s activity based on the perceptions of staff, patients and private physicians, a one-day research-action structural seminar was organized.Results: Group dynamics, unit functioning, shared values, success factors, and improvement strategies were discussed. This seminar resulted in the development of a business model based on five values (respect, professionalism, cohesion, empathy, communication). Three operational working groups were established to implement the conclusions of the seminar in the unit.Discussion: This experiment focused on an alternative approach to the management of small health care services by the use of health promotion.