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It is increasingly recognized that the geographical reorganization of capitalism should be done through supply chains. The management of production networks closely relates techno-economic practices to moral narratives and social exchanges traditionally deemed to be outside the bounds of the productive environment. The analysis of commodity production is thus inseparable from the production of subjects in the same way as the study of subjectivities is inseparable from that of alienation. This article examines, with an anthropological approach, the role that specific aesthetic narratives play in the possibility of imposing and legitimizing poor wage and labor conditions in Italian supply chains in Romania. Drawing on my ethnographic research, I argue that the discursive constructs about the aesthetics of living, working, and producing “the Italian way” that emerge from the in-depth interviews serve a dual purpose. They respond as much to the need to justify low wages as they do to authenticate commodities produced in Romania as “made in Italy.”