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The problematic place given to women in politics in France, as well as new perspectives stemming from rules relative to equal representation, question the role of gender in the electoral exchange. Beyond appearances, which hide how much the political world is male-dominated, female involvement in politics shows how dangerous any promotion of “feminism” and of “gender issues” can be. Through the study of the emblematic example of a female minister campaigning for general elections, this article shows to which extent the management of public identity and of the “feminist” inheritage imposes a “domesticated” form of the latter.