82

This article focuses on the different ways in which to create gender in a context in which male domination is at its fullest: the mountain bike specialized press. By resorting to the concepts of “system of management” and “hegemonic masculinity” [Connell, 1983; 1987], the different forms of “journalistic” masculinities and feminities are analyzed that one can find among editorial staff of mountain bike specialized press. The purpose is also to study the social conditions that prevail to their construction. If the system of management under study fosters hegemonic masculinity and emphasized feminine identity, some of the surveyed employees adopt professional practices that question those gender models. Professional socialization plays a key role in that process.