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This article analyzes how anti-discrimination policies, labeled as “diversity policies”, have gradually expanded in journalism schools, in France. This agenda was first promoted in the late 1990s by the Higher Audiovisual Council that transferred it to media companies that, in turn, passed it to the professional schools, inviting them to recruit and train students from “visible minorities”. This article shows how this objective of diversification in schools’ admissions policies created tensions between different criteria of recruitment. An academic definition of the qualities of future journalists now coexists with a characterization in terms of “talent.” This article shows how talented students are channeled through different educational routes that provide the necessary flexibility to retain these “atypical” profiles with less academic qualities but who fit in media companies’ diversity agenda.