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Courting the Latino minority to drive them away from the Democratic Party and to entice them to join the Republican camp is a family affair for the Bushes. Everything started with George Herbert Walker in the early 1970s. His two sons, George Walker, Governor of Texas and then forty-third President of the United States, and Jeb, Governor of Florida, carried this political strategy much further and proved truly successful with this minority which became the largest one in the country, outnumbering African Americans in 2000. This paper will attempt to study the inner workings, as well as the limits, of the Bush strategy toward this increasingly powerful and influential group. If Jeb’s and "W."'s personal success –?although never total–? is not to be denied, it has not translated into significant gains for the Republican party among Latinos, largely because the party twice adopted (1994 and 2005-2007) anti-immigration policies that destroyed years of efforts from the Bush clan and alienated potential Latino recruits.