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The history of ArtCo, an art reproduction company founded in Paris in 1949, fills in some of the gaps in understanding the history of this hybrid sector, between art market and cultural industry. The company had a promotional sales pitch that put forward the aesthetic, decorative and social values of acquiring a 'good' reproduction. In terms of sales, several strategies were implemented that led to an international network of partners distributing the reproductions. A sales representative criss-crossed France and gave regular reports through which the clients’ tastes could be determined. These people, mostly notables in little or medium towns, preferred impressionist and Fauve works, confirming the great aesthetic classicism of the middle and upper layers of French society in the 1950s.