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At the crossroads of the social regulation initiatives carried out in the name of fascist corporatism and industrial paternalism, attempts to organise labour and production during the interwar period were marked by numerous projects which sought to establish the norms of a new social organisation. By following the pedagogical research conducted by three experts in the Italian business world, this article shall examine the cultural and normative drivers that characterised the “technocratic utopia” envisioned by champions of industrial rationalisation. It shall demonstrate the existence, across the labour studies applied to both business and fascism, of a strategic convergence in terms of values and ideological assumptions aimed at achieving control over the working classes.