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‪This paper uses both discourse analysis and the semiotics of digital writing to analyse the Obispo All Access application, the discourses that have accompanied its launch online, and how they value music. With the major recent evolutions in the distribution and the consumption of music, a number of artists have criticized the low economic retribution offered by platforms, French artist Pascal Obisco chose to withdraw his albums from major streaming platforms to make them available on a new dedicated app. Our semio-discursive analysis emphasizes how, although music remains a commercial and cultural product, its valorization follows three main pathways: the separation from the music industry’s production models, the implementation of a dynamic laboratory of shared experimentation, and a control on creation and distribution that assesses a form of auctoriality, with a patrimonial aim.‪