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Based on a reminder of the definition of patrimonialization, this article develops the sociosemiotic specificities of the translation of a social process into intangible heritage: maintaining the initial social process; writing a scholarly representation from the manifestations (implementation and memory); integration by inscription on a UNESCO or state list; placing the members of the collective in the position of the observer; all these operations that result in the textualization of the process in the present, as a trace of the past that can be reactivated in the future. This text gives rise to two methods of publicization: managing the observer position occupied by foreigners, and documenting scholarly representation which spreads the scheme of intangible heritage throughout the media.