17

This article aims to show the links between the regional specificities of olive oil consumption and the quality attributes sought by consumers. Exploratory surveys were conducted in four regions to identify the mechanisms of choice in olive oil consumption in Algeria. Results show, firstly, the preference effects of consumers for Kabylie olive oil. Secondly, they show that the familiarity of consumers with this oil is a relevant variable, since it makes it possible to highlight differences in the perception of both the image of the region of origin and the intrinsic attributes of the product “Kabylie olive oil.”