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The freedom flowing through Tunisian media since the day after January 14, 2011 has paved the way for a new reformist impulse in the media sector. This process, which targets the modernization of the media outlets, was considered as a sine qua non condition preventing the country from succeeding in its democratic transition. Initiated and sustained by international actors that served as supply providers for a profession made subservient by years of totalitarianism, this impetus aims internally to rationalize and standardize the local media sector, starting with journalistic actions: in other words, the ways of working with which this job is practiced daily. Such ways of working are considered as lacking in professionalism insofar as they are not industrialized enough. Externally, this reforming and liberating impetus intends to improve the institutional and mediated local environment, which is compulsory for a healthy functioning of the market. However, this impetus is accompanied by “democratic monitors” that are frequently detached from the local reality. Thereby, this research is an attempt to find answers to the following question: to what extent is the will to reform,—in aiming to put journalism on the right track toward a more democratic model—capable of introducing a deep change in a media sector that is at the same time broken, disorganized, and facing an endemic deficiency of financial resources?