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The high prices associated with quality are a permanent barrier for the majority to access high quality and luxury, as the two concepts “democratization of luxury” and “luxury as quality and rarity” seemed to be contradiction in terms. But a new growth paradigm was identified if we apply quantic approach and functional economy approach to the analysis of the potential new “forms of luxury” (“luxury functionalities), which could be in the same time “not luxury quality” and “luxury quality” depending on the “observer”, after the analogy with “the cat and the paradox of Schrodinger”. But in the digital world, the “observer” is demultiplexed, the observation is in real time and continuously). Luxury domain could inspire and generalize the “augmented value creation” by “open valorization strategies” and scaled-up by national regulatory support (for example, the Law PACTE in France, the country where fashion and luxury adds to more than 42 milliards and 86% exports). New research will be conducted on this potential “augmented quality growth paradigm” inspired by the luxury new business model. JEL codes: D460, D470, D230, D210, (D82, D83, D84), P420, P470, E710.